Jessie Hallmark has been apointed Editor in Chief of the Extra Business Online Magazine.

"It's not easy when the only other Jessie people know is the old man from The Dukes of Hazard!" said Jessie, "By the time I returned from University I had bigger worries with people not having any idea if I was male or female, - I have however lived with having such an unusual name with great amusement!"

Jessie grew up in Newport on the East Coast of America which is full of Englishisms. "There are places called Coventry, Grimsby and Brighton. The towns were named by the early pilgrims to remind them of their hometowns back in England. I can assure you in most cases there is no resemblance at all!"

Jessie has lived in Brighton for10 years whilst running and recently selling his own media firm in London. "The media world is forever growing and modifying. You only have to look at the number of people who read the newspapers online rather than purchase a hard copy to know that we are becoming dependant on the online news resource."

"Extra Business is an online magazine, it is better for the environment, current, modern, stylish and offers a chance for PR, Marketing, Advertising and Journalists to submit their own news keeping the site as up-to-the-minute as possible."

Jessie is planning a series of probing interviews with some of Sussex's high profile business men and women.